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Build a message
for impact
If the message isn't clear and simple, if it doesn't speak to a real problem, if it's riddle with cliche and tech-speak... then it doesn't land.
I can make sure your copy, message, and brand hit the mark.
Performance wins
154%
Improved CTR
on lead workflows
Newsletter
open rate
70%
93%
Positive reviews
on app content
Brand work
At InsideTracker, I oversaw branding and copy across all channels.
How to tell a story
I started my career in magazine journalism, and that gave me an inspired approach to storytelling.
I learned to edit mercilessly to fit word counts. I discovered how to sell ideas by pitching stories. And I developed an ability to turn messy real-life events into compelling narratives.
Testimonials
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